Every May 1st, the Membership Department announces the newest Annual Membership
Campaign. My tenure at Moose International is short and there is a lot I still have to learn.
I realized, as this year’s campaign was announced, that I had limited knowledge of the
program. Kim Thompson, Assistant Director of Membership has worked for Moose
International for 36 years, each of them in the Membership Department. That, in
combination with the fact that she has worked on 20 or more of the past campaigns, made
her the perfect person for me to tap for information.
I asked Kim to provide me with a bit of background about the campaign, starting with
what the intention for having one is. She explained, “The Membership Department has
always provided a campaign to energize our Lodges, Chapters and Moose Legions for the
year. This allows us to focus on specific programs/goals throughout that year.”
Throughout the program’s existence, each campaign has been unique. I wondered who the
brains behind the initiative are and when they begin planning for the next campaign. Kim
answered that work for deciding the new campaign begins in November and that it is a
group effort. “Staff provides ideas, or we get ideas from our field staff…” Then a group
assembled of staff hailing from the Membership Department, Women of the Moose and
Moose Legion gather to decide on the campaign.
The new campaign for the 2018 – 2019 Moose year, Moose on a Mission, was recently
announced via the website and official communications. I was curious why that campaign
was chosen. Kim replied, “This year’s theme is unique as we are not telling the fraternal
units the ‘why’ of this theme. We felt this was the perfect opportunity to have our fraternal
units determine their own Mission for the year. We certainly want them to always have the
mission to have a plus 1, but to also incorporate their passions, have a monthly
orientation, or simply make sure that they actively work the expired/membership kits
provided monthly.” She went on to explain, “The lodge should have a mission, but the
officers of the lodge can have their own mission. For example, their mission could be to
bring one member to the meetings, trying to get them involved. Another example is the
officers set up a monthly schedule, making one of them assigned to the lodge, visit with the
membership, making them feel welcome.” Kim wrapped up the conversation with: “The
opportunities are endless – what’s your Mission?  Maureen Powelson, Moose International Training Coordinator